The presentation of the campaign to promote the consumption of figs grown in Mallorca highlights one of the most traditional and representative products of local agriculture. An initiative that seeks to bring the quality, flavor and importance of local products to the public within the gastronomy and culture of the island.

The event becomes an opportunity to discover more about the cultivation of the fig tree, the local varieties and the work of the producers who keep this agricultural tradition alive. All of this in a close and participatory environment designed to share and spread the value of the Mallorcan product.

A proposal that unites territory, food and sustainability, promoting responsible consumption and support for local production.